Ecommerce & building supplies · Victoria, Australia

A store built from nothing, ranking in eight weeks.

Insulation Supplies Australia came to us without a website. We built the Shopify store, the search foundation and the marketing programme as one piece of work — so the store went live already able to be found.

Shopify Build
SEO + AEO
Marketing

insulationsupplies.com.au

Page 1

high-value keywords, 30–60 days

Reported by the client

Shopify Build

Lead discipline

Victoria, Australia

Market

Project detail

The client

Insulation Supplies Australia — ecommerce & building supplies, Victoria, Australia.

The challenge

Where they started.

A specialist insulation retailer serving Victoria, with real depth of stock and trade knowledge, and no online presence to show for it. Every enquiry depended on someone already knowing the name.

The opportunity

Their catalogue is technical — R-values, batt dimensions, brands, pack coverage — and buyers search in exactly those terms. High commercial intent, and almost no competitor structuring a catalogue the way the market actually searches it.

The strategy

Treat the store and the search programme as a single build rather than a site followed by an SEO retainer. Architecture decisions made for search on day one cost nothing; retrofitting them later costs a rebuild.

What we built

Shopify build
A full store designed and built from scratch — category architecture, product templates, filtering by insulation type, brand and application, and a checkout that works for trade and retail buyers alike.
Search architecture
Category and product pages structured around how insulation is actually searched for — by type, by brand, by R-value — rather than around the internal product list.
Technical SEO
Clean URLs, product and breadcrumb structured data, internal linking between related types and brands, and crawlable navigation from launch.
AEO groundwork
Specifications, coverage and application answered in plain language on the page, so the catalogue is quotable by answer engines rather than skipped as ambiguous.

Execution

Campaign and content work ran alongside the build, so the store had demand pointed at it from the moment it launched rather than waiting for organic to arrive.

The result

What changed.

As reported by the client.

The store reached page one for high-value keywords within 30 to 60 days of launch.

For a domain with no history, that speed comes from the architecture rather than from volume: a catalogue structured the way the market searches, marked up so it can be read, and supported by marketing from day one rather than bolted on afterwards.

These are the results of this project. Every business, market and starting position is different, so we don't present them as a promise of what yours would be.

Continuing growth. The programme continues across content, category expansion and conversion work.

Ready to talk

Want a project like this one?

Book a strategy call and we'll talk through where your business is now, what's actually getting in the way, and whether the approach that worked here would work for you.