Home décor & sculpture · United States

Marketplace spend, watched properly.

Design Toscano sells a large, highly varied catalogue in the United States. We manage their Amazon advertising and ran the quality assurance on their new website — two jobs that sound unrelated and are both about the same thing: not wasting the demand you already have.

Amazon Ads (AMS)
Marketplace Strategy
Website QA

Ongoing

Amazon Ads management and optimisation

Reported by the client

Amazon Ads (AMS)

Lead discipline

United States

Market

Project detail

The client

Design Toscano — home décor & sculpture, United States.

The challenge

Where they started.

A catalogue this broad makes marketplace advertising unusually easy to get wrong. Budget drifts toward whatever happens to be converting this week, long-tail products never get a chance, and nobody can tell the difference between a bad product and a badly targeted one.

The opportunity

Amazon rewards patience and structure. A campaign architecture that separates discovery from defence, and a discipline of reviewing search terms rather than only totals, is still where most of the avoidable waste in a marketplace account sits.

The strategy

Treat the account as something to be tended rather than launched. Structure first, then a regular cycle of search-term review, bid adjustment and negative keyword work — and separately, make sure the website the brand owns actually functions before traffic is pointed at it.

What we built

Campaign structure
Amazon Ads organised so that spend can be read by intent rather than by accident, and so a change can be attributed to something.
Ongoing optimisation
A regular cycle of search-term mining, bid and placement adjustment, negative keyword work and budget reallocation.
Website QA
Systematic testing of the new website — functionality, journeys, forms, checkout behaviour and cross-device rendering — with issues logged and re-tested rather than reported once.
Reporting
Performance reported in terms the business can act on, not a screenshot of the platform dashboard.

Execution

The advertising work is continuous rather than campaign-shaped, and the QA work was done against real user journeys rather than a checklist of pages.

The result

What changed.

As reported by the client.

Amazon advertising is managed and improved on an ongoing basis, and the new website went live having been tested properly rather than tested by customers.

Both pieces of work do the same quiet job: they stop demand that has already been paid for from leaking out through a badly targeted keyword or a broken step in a journey.

These are the results of this project. Every business, market and starting position is different, so we don't present them as a promise of what yours would be.

Continuing growth. The account continues under ongoing management and review.

Ready to talk

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