Privacy Policy

1Who We Are

Digital Pro PH Consultancy, Inc. is a digital marketing, branding, design and technology consultancy providing services including:

• Digital marketing strategy
• Branding and brand strategy
• Graphic and creative design
• Website design and development
• Shopify and WordPress development
• Search Engine Optimisation (SEO)
• Answer Engine Optimisation (AEO)
• Google Ads and paid search
• Social media marketing and advertising
• Content marketing
• Email marketing
• Ecommerce marketing
• Analytics, tracking and reporting
• Marketing consultancy
• Other related digital and creative services

For purposes of applicable Philippine privacy laws, Digital Pro may act as a Personal Information Controller when determining how and why personal information is processed.

When processing personal data strictly on behalf of a client, Digital Pro may instead act as a Personal Information Processor, subject to the relevant client agreement or data processing arrangement.

2Personal Information We May Collect

Depending on how you interact with us, we may collect information including:

Contact Information

This may include your:

• Name
• Company or organisation
• Job title
• Email address
• Telephone or mobile number
• Country or location
• Social media or professional profile information

Enquiry and Project Information

When you contact us, request a proposal or engage our services, we may collect information about:

• Your business
• Website
• Marketing requirements
• Project objectives
• Budget
• Advertising accounts
• Existing marketing activities
• Business challenges
• Products or services
• Project documents and other materials you voluntarily provide

Appointment Information

If you book a consultation, meeting or strategy call, we may collect information necessary to schedule and manage the appointment.

Third-party scheduling services may also process information that you provide when making the booking.

Client and Transaction Information

Where applicable, we may process:

• Company billing information
• Contact details
• Invoices
• Payment records
• Contract information
• Project history
• Communications relating to services provided

We generally do not directly store complete payment card information where transactions are processed through an external payment provider.

Website and Technical Information

When you access our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages visited
• Time spent on pages
• Approximate geographic location
• Website interactions
• Conversion events
• Cookie identifiers
• Analytics information

3How We Collect Personal Information

We may collect personal information when you:

• Visit our website
• Complete an enquiry or contact form
• Request a quotation or proposal
• Book a consultation or strategy call
• Subscribe to marketing communications
• Communicate with us by email, telephone, social media or messaging applications
• Enter into an agreement with Digital Pro
• Provide access to marketing, advertising, analytics, ecommerce or website platforms
• Attend a meeting, webinar or event involving Digital Pro
• Interact with our advertisements
• Otherwise provide information voluntarily

We may also receive information from publicly available business sources, referral partners, clients, advertising platforms, analytics providers and other legitimate business sources where permitted by law.

4Why We Process Your Information

Digital Pro may use personal information for purposes including:

Responding to Enquiries

To answer questions, arrange consultations, prepare proposals and communicate regarding potential projects.

Providing Our Services

To manage and deliver branding, marketing, advertising, SEO, AEO, website development, design, ecommerce and related services.

Account and Project Management

To communicate with clients, coordinate projects, provide reports, manage approvals and maintain business records.

Marketing and Business Development

Where permitted by law, we may communicate information about Digital Pro's services, insights, events, offers or other relevant business information.

You may unsubscribe from marketing communications at any time.

Website Analytics and Improvement

We may analyse how visitors use our website to:

• Improve website performance
• Understand visitor behaviour
• Measure marketing campaigns
• Improve user experience
• Identify technical problems
• Measure enquiries and conversions

Advertising and Remarketing

Where permitted and subject to applicable consent requirements, Digital Pro may use advertising technologies to understand campaign performance or show relevant advertisements to previous website visitors.

Security and Fraud Prevention

We may process information to protect our website, systems, clients and business from security threats, misuse, fraud and unauthorised access.

Legal and Regulatory Requirements

We may retain or disclose information where necessary to comply with applicable laws, regulations, court orders, contractual obligations, taxation requirements or lawful government requests.

5Legal Basis for Processing

Depending on the circumstances, Digital Pro may process personal information based on:

• Your consent
• The performance or proposed performance of a contract
• Compliance with legal obligations
• Legitimate business interests
• Establishment, exercise or defence of legal claims
• Other lawful grounds permitted under applicable privacy laws

Where processing relies on consent, you may withdraw your consent, subject to applicable legal and contractual restrictions.

6Cookies and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies to operate the website and understand how it is used.

These technologies may be used for:

• Website functionality
• Security
• Traffic analytics
• Performance measurement
• Advertising measurement
• Conversion tracking
• Remarketing
• User experience optimisation

Depending on the technologies implemented on our website, third-party services may include platforms such as Google, Meta, LinkedIn or other analytics and advertising providers.

Some cookies may be necessary for the website to function, while analytics and advertising cookies may require consent depending on the visitor's jurisdiction.

Where a cookie consent management tool is provided, you may use it to control non-essential cookies.

You can also manage cookies through your browser settings.

7Analytics and Advertising Platforms

Digital Pro may use third-party platforms to measure website and marketing performance.

These may include services such as:

• Google Analytics
• Google Ads
• Meta platforms
• LinkedIn
• Search engine platforms
• Website hosting and content management systems
• Customer relationship management systems
• Email marketing platforms
• Reporting and analytics platforms

These providers may process data according to their own privacy policies and terms.

Where appropriate, Digital Pro takes reasonable steps to work with reputable providers and configure services in a privacy-conscious manner.

8Third-Party Services

Our website may link to or integrate with third-party platforms such as:

• Google
• Meta / Facebook / Instagram
• LinkedIn
• YouTube
• Shopify
• WordPress
• Payment platforms
• Email marketing providers
• CRM systems
• Cloud storage providers
• Scheduling or appointment platforms
• Analytics providers
• Video conferencing platforms

When you access an external website or service, the third party's privacy policy and terms may apply.

Digital Pro is not responsible for the independent privacy practices of third-party websites or services.

9Information Processed on Behalf of Clients

As a digital marketing and technology provider, Digital Pro may have access to information controlled by our clients.

This may include customer databases, analytics information, advertising audiences, website submissions, ecommerce information or CRM data.

Where Digital Pro processes this information solely under a client's instructions, the client generally remains responsible for determining the lawful purpose and basis for processing.

Digital Pro will process such information in accordance with applicable contractual obligations, confidentiality requirements and data protection laws.

10Disclosure of Personal Information

We do not sell personal information.

We may disclose personal information where reasonably necessary to:

• Employees and authorised team members
• Contractors and service providers
• Hosting and cloud providers
• Website and ecommerce providers
• Advertising and analytics platforms
• CRM and email marketing providers
• Accountants, auditors, legal advisers and professional consultants
• Government or regulatory authorities where legally required
• Business partners involved in providing an agreed service

Access is limited where reasonably practicable to persons or organisations requiring the information for legitimate business purposes.

11International Data Transfers

Digital Pro works with clients, contractors and technology providers in multiple countries.

As a result, information may be stored or processed outside the Philippines, including through international cloud computing, advertising, communications and software providers.

Where personal information is transferred internationally, Digital Pro will take reasonable measures appropriate to the circumstances to protect the information and comply with applicable data protection requirements.

12Data Security

Digital Pro takes reasonable organisational, administrative and technical measures designed to protect personal information against:

• Unauthorised access
• Improper disclosure
• Loss
• Misuse
• Modification
• Destruction
• Cybersecurity threats

Measures may include access controls, password protection, secure cloud platforms, restricted user permissions, confidentiality obligations and other appropriate safeguards.

However, no internet transmission, electronic storage system or information security system can be guaranteed to be completely secure.

13Data Retention

Digital Pro retains personal information only for as long as reasonably necessary for the purpose for which it was collected or where retention is required for legitimate business, contractual, accounting, taxation, dispute-resolution or legal purposes.

For example:

Enquiry information may be retained for a reasonable period to manage enquiries and future business communications.

Client and transaction records may be retained for the duration of the business relationship and afterwards where required for accounting, contractual or legal purposes.

Marketing contact information may be retained while you remain subscribed or until you request to opt out, subject to information we may need to retain to record your preference.

Analytics and cookie information is retained according to the applicable platform settings and retention configurations.

Information that is no longer reasonably required will be deleted, anonymised, securely disposed of or otherwise handled in accordance with applicable requirements.

14Your Privacy Rights

Subject to applicable law, you may have rights in relation to your personal information, including the right to:

• Be informed about how your information is processed
• Request access to personal information held about you
• Request correction of inaccurate or incomplete information
• Object to certain types of processing
• Withdraw consent where processing is based on consent
• Request erasure or blocking of information where applicable
• Request data portability where applicable
• File a complaint with the appropriate privacy authority
• Seek damages where provided by law

Some rights may be subject to legal exceptions or limitations.

15Marketing Communications

Digital Pro may send marketing communications where you have consented or where otherwise permitted by applicable law.

You may unsubscribe at any time by:

• Using an unsubscribe link contained in an email; or
• Contacting us directly.

Opting out of marketing does not prevent us from sending service-related, transactional, contractual or administrative communications where necessary.

16Automated Processing and Artificial Intelligence

Digital Pro may use automation and artificial intelligence-assisted tools as part of its internal business, marketing, research, content, analytics or service-delivery processes.

Where such tools process personal or confidential information, we take reasonable steps to use them consistently with applicable privacy, confidentiality and contractual requirements.

Unless otherwise specifically disclosed, Digital Pro does not use solely automated processing of website visitor information to make decisions producing legal or similarly significant effects on individuals.

17Children's Privacy

Digital Pro's services are intended primarily for businesses and adult users.

We do not knowingly seek to collect personal information directly from children without appropriate authority or consent where required by law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can assess and address the matter.

18Third-Party Links

Our website may contain links to external websites.

Digital Pro does not control these websites and is not responsible for their content, security or privacy practices.

We encourage visitors to review the privacy policies of any third-party websites they access.

19Changes to This Privacy Policy

Digital Pro may update this Privacy Policy to reflect:

• Changes to our services
• Changes to website technologies
• Changes to our information practices
• Regulatory developments
• Changes in applicable law

The latest version will be published on our website together with the date of the latest update.

Where changes materially affect how personal information is processed, we will provide additional notice where appropriate or required.

20Contact Us

Questions, requests or concerns regarding this Privacy Policy or Digital Pro's handling of personal information may be directed to:

Individuals may also have the right to raise a complaint with the National Privacy Commission of the Philippines or another relevant privacy regulator where applicable.