Supplements & ecommerce · Australia

The shop, the system behind it, and the feed in front of it.

BlueLabs sells a single, considered product to Australian customers. We completed the ecommerce set-up, built and now manage the CRM behind it, and design the social presence in front of it — so the three actually connect.

CRM Setup
Ecommerce Build
Social Design
Ongoing Management

CRM + store

set up, connected and managed

Reported by the client

CRM Setup

Lead discipline

Australia

Market

Project detail

The client

BlueLabs — supplements & ecommerce, Australia.

The challenge

Where they started.

A single-product supplement brand lives or dies on repeat purchase, which means the systems behind the store matter more than the storefront does. Most small brands get the store live and leave the customer relationship to whatever the platform does by default.

The opportunity

A considered product with a clear usage routine is ideal for lifecycle communication: there is genuinely something useful to say between purchase and re-order, rather than only a discount code.

The strategy

Finish the store properly, then build the CRM as the actual growth asset — segmented, connected to the store, and carrying the same voice as the social work rather than a separate one.

What we built

Ecommerce set-up
The store completed and configured — product, subscription and delivery logic, payment methods, policies and the purchase journey end to end.
CRM build
Set up and integrated with the store, with segmentation and lifecycle flows rather than a single broadcast list.
CRM management
Ongoing management of the programme — campaigns, automation and list health — as a continuing engagement, not a handover.
Social design
A social design system that matches the store and the email programme, so the brand is recognisable wherever it appears.

Execution

Store, CRM and social were treated as one system with one voice. The point of joining them is that a customer's experience doesn't change depending on which one they met first.

The result

What changed.

As reported by the client.

BlueLabs has a working ecommerce operation with a CRM behind it that we continue to run, and a social presence designed to match.

The customer relationship is now an owned asset the business controls, rather than something rented from whichever platform last sent the traffic.

These are the results of this project. Every business, market and starting position is different, so we don't present them as a promise of what yours would be.

Continuing growth. CRM and social management continue as an ongoing engagement.

Ready to talk

Want a project like this one?

Book a strategy call and we'll talk through where your business is now, what's actually getting in the way, and whether the approach that worked here would work for you.